I received an invitation for the meet and I quickly
responded to it, my first bloggers meet. This was at JIWA experience center. It is a
cute little place at Prabhat Kunj, 24th Road, Bandra (West), Mumbai.
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| JIWA Team |
This place has a uniquely designed small sit-out. The table and
seats are in the form of wood log which gives a natural look and the highlight
is the vertical garden with mainly herbal plants. The inside area is mainly for the customers to
witness the live cooking process. The owner Raghav Gupta calls this space an
experience center. He says, “
Our purpose is to inspire a healthier
lifestyle through natural, nutritious and wholesome food”.
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| Exterior Layout |
They are traditionally into making atta, suji, maida etc...for past 50 years and Raghav Gupta is the third generation who has taken this
profession into the next level. He did research
on double grains and got food technologies, food scientist, dehydrating
specialist and a couple of nutritionists. They worked closely on the product with
Dr. Haridas Rao, a PhD in roti making. There are specific atta for different age
group and people e.g Youth focus for 8 -21 years, Slimming Atta, Women’s Best, Blood
Pressure Care, Diabetic Care, Nutra Multigrain, Nutra Soya etc…
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| Product Range |
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| Price List |
He said “
Our primary
objective has been to retain all the goodness of a regular chappati, this will
bake like a regular chappati, will taste like a regular chappati and most of
them will look like a regular chappati, the roti will puff like a normal pulka but
will have all the goodness of additional grains and ingredients.” Unlike any regular atta/flour, Jiwa atta
consist of combination of different grains, seeds (like flax seed, sesame
seed etc.), dehydrated fruits/vegetables and probiotic as per the flour requirements.
We then headed toward the experience center zone. All different flours were beautifully packed
in rectangular packets in 3 different sizes and arranged on the classic
shelves. What caught my eyes was an antique metal flour mill at the center on the
wall. This zone was simple yet elegantly
designed.
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| Product and Flour Mill Display |
We walked toward the service counter, where all types of
flour/atta were arranged in a glass jar. We could actually see how each atta
looks and the difference between each of them. They showed us the demo with 4 – 5 different flours right from making the dough
to roasting and puffing them. We were then given to taste, each one tasted
different from the other, we could actually identify some of the ingredients. My personal favourite was Slimming atta,
Diabetic Care and Nutra Soya.
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| Atta to Roti |
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| Roti with Dips |
Raghav then showed us their customized order form/ menu. In
this one can choose their own roti/atta, base, dips and main stuffing for the
wrap. We were also asked to make our own
choice. The wraps were perfectly rolled
with sufficient amount of dips and stuffing. Each wrap tasted different with it’s
unique combination and we relished every bite of it.
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| Varieties of Wraps |
This is like a quick complete meal by itself with carbs, proteins,
minerals, vitamins, essential fats/oil and even probiotic. I would surely go
for a next visit and would suggest the same to others. I am sure you won’t regret.
Where:
Prabhat Kunj,
24th Road,
Off Linking Road
Bandra (West),
Mumbai.
Thank you
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